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Anyone who has worked in a bar knows the pattern – group comes in to bar all happy and joking, a few drinks later they leave the worse for wear and usually miserable.If advertising reflected this reality instead of the amp’ed social circles shown at the top perhaps people would drink less.

In Britain the ASA requires advertising to comply with the following rules:

The stringent rules are designed to ensure alcohol is advertised in a socially responsible way. The rules place a particular emphasis on protecting young people; alcohol ads must not be directed at people under 18 or contain anything that is likely to appeal to them by reflecting youth culture or by linking alcohol with irresponsible behaviour, social success or sexual attractiveness.

The ad at the top of the picture would fall afoul of the ASA rules, an ad including the picture at the bottom would not however and it would be closer to the truth.

Adding a tag line ‘Drink Responsibly’ doesn’t cut it – it’s time to toughen alcohol advertising rules.

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2 Comments

dylanMarch 21, 2012 at 9:27 am

Alcohol not only effects a body but also a threat for the society. It spoils relationships. There are some stupid myths associated with alcohol. High level of alcohol consumption effects our liver, pancreas, heart, eye-sight, blood-pressure and even sex life.So, stop taking this deadly liquor and stop others too!

 

dylanMarch 21, 2012 at 9:27 am

Hang over and weight gains are the common side effects after excessive alcohol consumption. Long term effects are even more dangerous and may lead to death. It’s a major issue of public health not only in USA but all over the world.

 

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